I’m Brad Nelson. I’ve spent my career at the biggest brands building new modernized ways to connect with customers and employees.
Social Media
I spent 10 years launching industry-recognized social media programs at Starbucks, Nike, and the Gates Foundation. Speaker at conferences across the country and have been interviewed by the NY Times, Forbes, and Mashable about how social media can improve your connection to your customer.
Digital Strategy
I’m often the department digital expert for platforms, measurement, and insights. I’ve worked on everything from the Starbucks mobile app initial strategy, partnerships with startups, internal employee communications, social media, and web, and go to market digital plans.
Web
I lead the team that builds and maintains the Starbucks company site, About Starbucks. We have driven significant traffic growth through focusing on the reader experience.
Recent Posts
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Bluer skies
What is Bluesky? It’s Twitter, don’t overthink it. Terminally online people like myself have been in the wilderness since Twitter was taken over and turned into a right-wing propaganda machine. While Bluesky has been available for the past year, it just hadn’t hit an influx of users quite yet. That all changed after the election, as…