Neither Clever nor Charming

haha

Take Starbucks–or, as I should say, Brad from Starbucks. Considering that over 30,000 people follow Brad, he does an excellent job answering questions and talking to people. His tweets aren’t overly clever or exceptionally charming. But then again, neither are Barack Obama’s, and quite a few people seem to think he’s fantastic at Twitter.

(emphasis added)