Just wanted to give my $.02 on where we are with Social Media at the beginning of November, 2009. About six months ago, I was pretty excited about two trends in social media; location based social networks and video.
The 3gs iPhone had just arrived, this meant two things to me:
- Video on the best smartphone had arrived. It’s now very easy to publish video from whereever you are, without a computer.
- The price of the 3G dropped to $99, cheaper than an iPhone has ever been. It has GPS, which means that a lot of users are going to be able to easily participate in a location based social network than before.
I’m going to break these two apart, because they’re equally important:
location based social networks
Location based social networks is really important to me, now there is an easy and direct way to translate offline to online. As I find myself saying way too often, “you can make a latte on the internet”. Location based social networks are exciting because it is a tangible way to translate what someone is doing on their device to what is around them in real life. Foursquare seemed to be the most exciting network then, and it’s done nothing but pick up steam. Twitter has also stated that they’re officially adding location to tweets. I don’t believe that this will push Foursquare out at all. They still have quirky community that drives people to use the service as much as possible, because hey, I certainly don’t want to give up that mayorship anytime soon. Also, their database of crowdsourced locations is a great asset. Why buy the data, when you can get it for free?
Twitter’s location based info is really interesting because of it’s implication for search. Check out my thoughts on Twitter Trends based on location.
video
This prediction isn’t coming true as quickly as I thought it would. Video on the web already had its coming out party with YouTube, mobile video isn’t having the same splash. I have been really impressed with how 12Seconds has built community within it’s site, I had been thinking that they might have a chance to break out with it. It’s looking like users in twitter aren’t as excited about about sharing mobile videos. I still think 12seconds has some opportunities, they just aren’t as obvious as I thought they were 6 months ago.
It makes me wonder if social media, while being social, is still an inherently solitary act. Even if you’re tweeting in a large group, it’s still solitary. It’s just you and the iPhone screen. When you share a video online, the barrier starts to break down, and it starts to feel more invasive to the process.
Before the year is over, I’ll pen my thoughts on what’s coming for the next 6 months.
Lists on Twitter launched to everyone this week. A lot of people are very excited this, for very good reason. Some are even saying that it might be the biggest thing to hit Twitter in a while. I’m cautiously optimistic. It’s not going to matter to me until the my favorite twitter clients (cotweet, tweetie) adopt the functionality. It is worth watching closely now, though. Hopefully this is the beginning of some great functionality to come out of Twitter, Inc. Maintaining users with new features should be one of their top priorities right now. Numbers have come out lately to show that usage has been flat over the last 3 months. It’s not the easiest service for someone to use, and hopefully this will go a short ways towards making it easier. I know many people who have opened Twitter accounts only to see what the fuss is about, only to not understand it and go somewhere else (see: Facebook). This is a big deal for Twitter. They haven’t fully implemented a ton of new functionality in the last year, as they’ve spent most of the time stabilizing the service. Of course there have been some sublte tweeks here and there.
A couple weeks ago I sat on a panel at 

I’ve always wanted to drive across the country. I figured it would be to either visit all the major league baseball stadiums, or to follow Phish. Never thought I would be doing it for my job. Two weeks ago I found out I’d be spending the last two weeks of September with 10 strangers filming a series of webisodes. I was worried about a couple things at the beginning:
Crowd-Sourced Virtual Reality
Last Month when I was in New York, my wife Andrea and I took a walk over the Brooklyn Bridge. I had my Canon Rebel xti and was snapping a bunch of photographs. About halfway through the walk, I realized just how many cameras were on the bridge at that time. Everyone had a camera, and everyone was taking photos. It got me thinking.
Wouldn’t it be cool if two things were to happen …
If you stitched those two things together, you know these things:
You could build a crowd sourced, almost real time (if the photos were uploaded immediately), virtual reality video/time lapse video. For big tourist destinations, this could be amazing. For Sporting events, you could see a 360 view of the field. Big shared experiences could almost be recreated. What if you were then able to add location specific tweets into the mix.
Very much like GigaPan or Microsoft Photosynth, but entirely sourced from lots of different people and made into a virtual reality video.
… and ya, there are probably some privacy issues there.
Technology excites me.