I’ve been spoiled for a little while and have had a Spotify account for the past year. I didn’t realize how great it was until about 6 months ago and started using it pretty regularly. Mostly I lean on it for music that I want to listen to but don’t really want to buy. For instance, this past spring we did an amazingly fun Lady Gaga promo at work. To keep myself in the mood while working on listened to more Lady Gaga than I ever thought I would. (note: I dig her as a person, but the intensity of modern pop drives me insane after a while. In other news: Kid, get off my lawn!). Spotify was amazing for that. I had access to anything I wanted to listen to at the click of a button. If I liked a track, I starred it, if I didn’t, I skipped it. No harm, no foul.
At the time there were only a handful of friends who also had access it, so the social features seemed a little underutilized at the time. Now that I have 30 or so friends on it I was hoping to see more relevance, but I’m still not seeing much activity in my inbox or in the feed. Can’t wait until that feed is busy with my recommendations from my friends or rock critics that I admire. When that comes, I’ll be a happy camper
The opportunities for (dare i say) game mechanics in Spotify are endless. I’m always looking at my play counts on iTunes to see what I’m listening to most. As someone who is always on the search for a great album (new or otherwise), I’d love to see what my friends have spinning. I want to know what they’re listening to right now. I want to know what they’ve listened to 10x times this week. If people had access to my playlist, most people would find out I listen to a lot of Built to Spill in the morning these days. Mid morning – A Love Supreme is fantastic. Friday afternoons I prefer Jay-Z or Tribe. Saturday morning – Sonny Rollins. These things can and should all be tracked and analyzed. The data that could come out of it will change how we all find new music to embrace.
I’ve spent a lot of time with my music collection over my entire life (minus a couple awkward albums I bought when I was very young. Right Said Fred? Young Brad: really?!). From regular trips spending all of my barista tip money at Easy Street in Kirkland during high school to college stopping at Tower Records on the Ave to spend whatever was in my pocket. I have amazing memories of selecting 2-3 albums, going home and absorbing it for the next week, month, year. I’d put my new album on and read the linear notes on the couch, maybe stare at the wall and listen to every note, maybe cook dinner. The entire time, listening to every note. The value of an album for me during that time really meant something. It wasn’t a download or a stream, it was my entertainment. In college I didn’t have much disposable income so $10-$15 for an album added up. I didn’t care though. I’d save money on other things for a chance to hear the Maids of Caidz anytime I wanted.
It all hit a crescendo when I joined the Starbucks Entertainment team after college in 2004 to find that promo copies of great music in a magical place called the promo bin. Rip and Return became a common phrase. My iTunes library filled up and my genre’s expanded. No longer was I only interested in jazz, classical and jamband. Now it was a lot of hip hop, indie rock and the occasional pop record.
The point I’m trying to get to is this … I have my graph of music already. It’s in my house on my wall of cd’s and records. It’s on my hard drives in iTunes already. I have everything I love right there.
I’ve been thinking a lot about the best way to listen to music at home, on my iPhone or at work.
There are many great things about Spotify. But for now, for me, it isn’t the answer for 2.5 reasons:
1. The genius function / my pre-selected music graph: I love picking a favorite song and hitting genius in iTunes. It creates an instant 2 hour playlist that includes music I don’t go to as often but still love hearing. For example, tonight I selected a great Freddie Hubbard Track, Red Clay. From there I’ve had a great journey through some deep cuts that I wouldn’t normally listen to. It is right 10x more often than it is wrong. Spotify doesn’t know my tastes like my hard drive does.
2. Ownership: When I buy a track on itunes or a cd or a record it’s mine. I own that piece of music. i can do what I want to do with it. I can listen to how I want to. I don’t need to pay a monthly fee for it. It’s mine.
2.5: Airplay: I’m not using Airplay in my house. Yet. But I have big plans for having speakers all over my house connected to Airplay. I can’t wait. The ability to play music off my iPhone or from any computer in the house to any speaker is very appealing. Sure, I could spend money on doing the same thing with Spotify and Sonos, but that is a lot more expensive. Airplay is much more affordable, I can also use existing speakers and computers to do the same thing.
Don’t get me wrong – I’m rooting for Spotify and will continue to use it. Its just not the answer for me. Yet.
p.s. whoever integrates group listening / music discovery, ala Turntable.fm first is going to get my eternal love. That would be amazing.







Lists on Twitter launched to everyone this week. A lot of people are very excited this, for very good reason. Some are even saying that it might be the biggest thing to hit Twitter in a while. I’m cautiously optimistic. It’s not going to matter to me until the my favorite twitter clients (cotweet, tweetie) adopt the functionality. It is worth watching closely now, though. Hopefully this is the beginning of some great functionality to come out of Twitter, Inc. Maintaining users with new features should be one of their top priorities right now. Numbers have come out lately to show that usage has been flat over the last 3 months. It’s not the easiest service for someone to use, and hopefully this will go a short ways towards making it easier. I know many people who have opened Twitter accounts only to see what the fuss is about, only to not understand it and go somewhere else (see: Facebook). This is a big deal for Twitter. They haven’t fully implemented a ton of new functionality in the last year, as they’ve spent most of the time stabilizing the service. Of course there have been some sublte tweeks here and there.